# Matilda > Matilda is an always-on AI assistant for real estate agents, built on OpenClaw. She handles transactions, CRM, follow-ups, and lead nurturing via iMessage, SMS, and WhatsApp — so agents can focus on face-to-face work. Built and managed by Shafiq & Company. Matilda is not a chatbot you open — she's a persistent agent you text like a coworker. She runs on dedicated local hardware (not shared cloud infrastructure), meaning your data stays isolated and under your control. ## How It Works - **Discovery call**: We learn your workflow — follow-up cadence, deal tracking habits, lead sources, pain points. - **Custom build**: We configure a Matilda instance from scratch using OpenClaw with custom skills, personality files, and integrations tailored to your process. No templates. - **Launch & manage**: You start texting Matilda. We handle ongoing monitoring, updates, and tuning. ## Core Capabilities - **Deal tracking**: Tell Matilda about a showing and she logs it, queues follow-ups, and keeps the deal on track. - **Auto-populating CRM**: Mention a name in a text and Matilda saves the contact — phone numbers, showing notes, preferences. No forms. - **iMessage-native**: No app to download. No dashboard to learn. You text Matilda through iMessage, SMS, or WhatsApp. - **Lead re-engagement**: Matilda notices when you haven't talked to a lead in a while and nudges you. She can send check-ins on your behalf when you say so. - **Scheduling**: Morning briefings, daily agendas, rescheduling — all through text. ## Technology - Built on [OpenClaw](https://openclaw.org): an open-source AI agent platform that runs on your own hardware. - Runs on dedicated local hardware managed by Shafiq & Company — not shared cloud. - Supports iMessage, SMS, WhatsApp, Slack, and more. - File-based configuration: custom personality files, skill files, and integrations. Changes are straightforward — no code deployments. - Workspace isolation: each client's agent is completely separate. ## Pricing - **One-time implementation fee**: Covers discovery, custom agent configuration, skill development, channel integrations, testing, and launch support. - **Ongoing managed services fee**: Covers monitoring, updates, tuning, troubleshooting, and workflow adjustments. ## Key Differentiators - Unlike ChatGPT or other general AI tools, Matilda is a persistent agent — always running, always aware of your deals and contacts, always ready to act. - You own your data. Conversations, contacts, deal notes — all of it belongs to you. - Every Matilda instance is custom-built around the agent's specific workflow. No one-size-fits-all. ## Links - [Home](https://matildahq.com): Main landing page - [Privacy Policy](https://matildahq.com/privacy): How we handle your data - [Terms of Service](https://matildahq.com/terms): Service agreement - [Get Early Access](https://forms.gle/xL4EJqcvtJaiYAxX8): Join the waitlist ## Optional - [Privacy Policy](https://matildahq.com/privacy): Full privacy policy details - [Terms of Service](https://matildahq.com/terms): Full terms of service details