AI assistant for real estate agents
Matilda is an AI real estate assistant you text. She answers leads in seconds, logs every contact and note to your CRM, and chases the follow-ups you would otherwise lose. No new app to learn.
The problem is not a shortage of tools
Most agents already own a customer relationship manager, a dialer, a transaction platform, and a scheduling link. What they lack is the twenty minutes between a showing and the next appointment in which all of that is supposed to be updated. So the notes live in your head, the follow-up lives on a sticky note, and the lead who filled in a form at nine at night hears back from someone else first.
Speed is the whole game in lead response. A lead answered in minutes behaves very differently from the same lead answered tomorrow, and nothing about that is a software feature you can buy. It is a staffing problem, which is why it survives every new app.
What Matilda actually does
Matilda is an assistant you text like a colleague, on iMessage, SMS, or WhatsApp. She is always on, so a new lead gets a real reply at once rather than in the morning. Tell her what happened and she does the filing.
- Answers new leads immediately, qualifies them with the questions you would ask, and hands you the ones worth your time.
- Updates the CRM as you work. Mention a name in a text and the contact, the number, and the showing note are saved.
- Chases the follow-ups you would otherwise lose, and tells you when someone has gone quiet for too long.
- Keeps the day straight with a morning briefing, reschedules, and reminders before an inspection or a walkthrough.
- Handles tenant and vendor traffic if you run property management as well as sales.
Why text rather than another dashboard
A dashboard needs you to be at a desk, and the best agents are not at desks. Text is the one channel already open on the phone in your hand between appointments, which is why it gets read and a notification in a fifth app does not. It also means there is nothing to learn: if you can text a colleague, you can use Matilda on day one.
Built around your workflow, not a template
Matilda is a managed service. We start with a discovery call covering your lead sources, your follow-up cadence, and the places work currently falls through. We configure an instance around that, connect the systems you already use, then keep tuning it as your business changes. Each client's agent is isolated from every other, and the data belongs to you.
Common questions
- What is an AI real estate assistant?
- Software that handles the work around a deal rather than the deal itself: replying to a new lead, logging a showing, updating the CRM, queueing the next follow-up. Matilda does that over text, so there is no separate app to open.
- Does it replace my CRM?
- No. It keeps the CRM you already pay for accurate, by writing to it as you work instead of asking you to sit down and do data entry later.
- Will it text my clients without me knowing?
- Only where you tell it to. You set what Matilda may send on your own, what needs your approval first, and what she should only draft. Outbound messages remain your responsibility under the consent rules that apply to your market.
- Is Matilda a licensed broker?
- No, and nothing it produces is brokerage, legal, or tax advice. It handles the administrative work; the professional judgment stays with you.
- How long does setup take?
- Matilda is a managed service rather than a self-serve signup. We start with a discovery call about how you actually work, configure an instance around it, then hand it over and keep tuning it.
See it on your own numbers
Book a walkthrough, or text Matilda and ask her anything.
Matilda is a product of Shafiq and Company LLC. Response-time figures describe general industry research on lead follow-up, not a guarantee of results.