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100,000 Realtors use Follow Up Boss. iMessage is the highest-converting communication channel for Real Estate professionals.

Your agents already use Follow Up Boss. Now they don't have to go back to their desk to update it.

Let Matilda update Follow Up Boss for you. iMessage. FUB. Zero Friction. Purpose built for Realtors.

Some brokerages want their data on their own infrastructure. We understand that.

What actually moved in your pipeline this week? Matilda keeps it in one view. Leads in the pipeline, messages back and forth, qualified leads, showings booked, follow-ups due, and how every lead is…

Buyers read their texts. They ignore your emails. Matilda works directly through iMessage, so the conversation looks and feels like any other thread on their phone. No app to download, no link to…

You find the house. Matilda finds the buyer. Paste a Zillow link into your dashboard. Matilda reads the listing and checks it against every buyer in your pipeline. Price against their budget…

Three words shape how we build Matilda. Curiosity. Initiative. Optimism.

Reading a lease line by line is not the best use of your team's afternoon.

Most brokerage owners find out a lead went cold after it is already gone.

Introducing Matilda, the agent for your agents. Real estate is face-to-face work. But somehow agents ended up stuck behind a desk, chasing portal leads and answering the same questions at 11pm.

Meet Ashraf Shafiq, Cofounder of Matilda. Ashraf has spent the last decade in internet architecture, systems design, and software development. That work has ranged from tackling the global IPv4…

A decade of building software for Governments and Fortune 500 companies.

Buyers in a new development have the same questions on repeat. Floor plans, upgrade packages, estimated close dates, HOA details, what's included, what's extra.

Agents leave brokerages for a few reasons. Commission splits, sure. But also: feeling unsupported. Feeling like they're running alone without infrastructure.

"I'll check on that." Not because it's wrong. Because it means waiting. And waiting when you're trying to decide whether to make the biggest financial decision of your life is its own kind of stress.

In a hot market, 24 hours is too slow. Six hours is too slow. An hour can be too slow.

The first-time buyer. They have the most questions. The most anxiety. The least experience with what's normal and what isn't.

The assumption is that high-end clients want a more personal touch, so automation doesn't fit.

Third year in the business. Decent pipeline. Good with clients. Exhausted.

One missed follow-up costs you nothing you can measure. Twelve missed follow-ups over a quarter costs you a deal. Maybe two. The referral from the client who felt like you forgot about them. The…

Take your gross commission income last year. Divide it by your total hours worked.

A part time assistant runs $20 to $30 an hour. Full time with benefits, you're at $45,000 to $55,000 a year before you factor in training, turnover, and the fact that they still don't work at…

You don't usually know when a client moves on. They don't call. They just go quiet, and six months later you see them on Zillow listed with someone else.

Efficiency in most industries means doing the same work faster. In real estate it means something different. You can't speed up a closing. You can't rush a relationship. The timeline is what it is.

Buyer texts at 9pm: "Can we see the place on Maple Street tomorrow?" You're putting your kids to bed.

Most agentic AI ROI studies measure task completion speed. "This task took 4 hours, now it takes 2."

Every agent hits a ceiling. Not a talent ceiling. A time ceiling. There are 168 hours in a week. You sleep some of them. You're present for your family in some of them. The rest go to the business…

A referred lead closes at 3 to 4 times the rate of a cold one. Referrals come from clients who felt taken care of. Who got fast responses, clear communication, and the sense that you were on top of…

Agents who aren't worried about AI are one of two types: The ones who looked at it, understood it, and started using it. They're not worried because they have an edge.

The skeptics ask: "Can you prove the ROI?" The better question is: "Can you afford to find out the hard way?"

People ask if agentic AI is worth it. Just one deal you would have lost because the follow-up didn't go out at an $8,000 average commission; that pays for years of the tool.

The average Realtor takes 5 to 7 hours to respond to a new lead. The average conversion rate from a response under 5 minutes is 8x higher than a response after 30.

Open house is Sunday. It's Tuesday. You need to blast your buyer list, post to socials, text the neighbors, confirm the sellers are out by noon, coordinate with the listing photographer for updated…

Everyone wants a number. Fair. Here's one: the average Realtor takes 5 to 7 hours to respond to a new lead.

The average Realtor loses 4 to 6 hours a day to admin. Scheduling. Follow-ups. CRM updates. Answering the same questions over text. That's 20 hours a week that isn't selling houses.

Your client is texting you. They're also texting two other agents they interviewed. It's not disloyal. It's just how people shop.

Real talk: when's the last time you took a full week off without your phone running the show?

Email has a 20% open rate. Phone calls go to voicemail. Apps require a download nobody wants to do.

When things are going well, they're really going well. Two active buyers, a listing that just went under contract, and a rental that needs a lease renewed.

You do an open house. 40 people come through. You collect 40 names on a clipboard.

The real estate industry is drowning in admin work. AI can help, but only if it meets agents where they already are.

Most deals aren't lost to competition. They're lost to silence. Here's how consistent follow-up changes everything.

Matilda is built on OpenClaw, an open-source AI agent platform. Here's what that means and why it matters for your data.

Real estate agents spend thousands on CRMs they barely use. The problem isn't the CRM, it's the assumption behind it.

Real estate agents handle deeply personal information. Any AI tool that touches it needs to take privacy seriously.

A good TC costs $40K+ a year. Matilda handles much of that work for a fraction of the cost, but she's not a full replacement. Here's the honest breakdown.